Saturday, October 1, 2016

10 Steps to marketing success for artists

Are you an artist who seeks more from their art than it just being a hobby? Then getting interest in your work for it to produce an income is a must. To do this you need marketing and promotional success, which will enable you to start earning a living from your artistic output. Today we are going to talk about 10 ways you can find a market for your work and where you can learn more about what is required of you to be successful. 1. ----- Before you do any painting at all, afford yourself the time to do your market research. One of the biggest reasons for artists failing in their pursuit to become professional is a lack of understanding of what the market wants. Don’t be so arrogant as to assume you know everything and that what you paint is “right”. Chances are that it isn’t, so don’t assume anything. Go out there into the World and see what’s on offer and, more to the point, what is selling. Galleries are full of pictures that don’t sell so ignore those. Ask the proprietor to show you what sells best and why and to whom? 2. ----- Secondly, remember that what you are seeing for sale is what was created for last season. Most galleries stock prints these days for the mass market so you need to know what is coming next rather than what is on show now. Imagine taking inspiration from a style on display only to return with a new offering to be told that is now “old hat”. 3. ----- You must ensure that you visit the trade shows to see what the publishers, independents and importers are offering next seasons market. Even this will meet you a step behind as the artists on display there are already working on next season’s ideas. However, by taking guidance from the trade show you can at least sell to the galleries armed with colours and themes in current context. Most importantly, talk to the publishers about your work and ask them about the process of presenting yourself for consideration. 4. ----- If you are satisfied to sell your work as “original only” you will need to form relationships with good and reputable galleries. The value of art is in its perception by the viewer. For example, if you hang your work in an exclusive gallery, you will expect to command a much higher price than in your local town, side street, so aim high and get the best wall space you can. Talk to several gallery owners and listen to what they have to say. Most will be honest about your work and tell you exactly how likely it is to sell in their establishment. Wall space is valuable so they won’t waste it. You will need a thick skin at times so be prepared for harsh criticism. No matter who you are, some will love your work while others will hate it. 5. ----- Discuss a fair retail price based on a fair price for you and the gallery. If you are happy with a price don’t start flinching when the gallery says they will sell it for maybe over double your price. They have to charge tax for a start, then cover all their expenses and actually find you a buyer before they see any profit for their trouble. So, don’t begrudge them their share. 6. ----- Wherever your work is on show, make an effort to accompany it so you can talk to prospective customers. Art buyers love to meet the artist in person and you can do yourself a great deal of good by putting in an appearance if only at weekends. Talk to the Gallery, they are sure to welcome such proposals. 7. ----- If you are going to sell your work yourself, make use of every opportunity to gain exposure. An excellent new way of doing this is through a fantastic new website facility called DebutDay ( debutday). This site is dedicated to bringing artists to the attention of the World by beating the search engine process and parading you in front of everyone searching for what is latest on the market. It’s inexpensive and you can control what you display and how you present yourself. It’s probably the most proactive site to arrive in a long time and will do as much to find you a publishing opportunity as it will to sell to the general public. If you are serious about your art, you must make use of this site. 8. ----- When you create new works try and adopt a theme for a collection. Single pieces do little to help the buying public form an opinion about you or your work. Some will want to find an artist to collect, so unless they can see more than one example of your work they will find this difficult to do. So, don’t settle for one painting, aim for at least three or four in a set, it will do much for your credibility and will considerably assist your success. 9. ----- Whatever you display for sale, make sure it is accompanied by a Title and a Written Explanation. The buying public love a story, it helps them to understand your work, gain more from the imagery and, believe it or not, such background information will assist them with a good subconscious reason for purchasing. Your information will make them an “informed buyer”. This will in turn allow them to impress their friends when they come to call. 10. ----- Finally, in my experience the biggest mistakes artists make is to try and be something they are not or to try and convince the public of such. Painting a woman with an eye on the side of her head does not make you Picasso so don’t try to be. Artists like him are famous as much for their creation of “the style” as they are for any integral artistic ability. The first rule of creativity is to be true unto yourself, unsuppressed by the need to conform to what others expect or may perceive as “art”. If you do not allow yourself this right of expression you will rarely find joy in painting. But then you must be able to step out of the “real you” and find a way of harnessing your talent in a commercial way that may have more chance to support you until such time as your own passions are recognised as desirable enough in their own right to earn you a living.


How to meet that special someone

Chances are unless you are very lucky you will go thru many different relationships before you find your special someone. Finding your sole mate is like gambling. In poker and blackjack you may have to play dozens of hands until you get a winning hand, and it is the same with relationships. During your life you will probably meet some people who seem like they may be the one, or that they are close, but still have the feeling that something else is missing. My advice is that if you are not happy, because something seems like it is missing, then it usually is not right. Before I found my special someone, I was in a relationship for over 10 years, and I thought everything was great, until I started to seriously consider getting married. Then I noticed that we had so little in common and in reality wanted so many different things out of life and one day we both realized there was much about each of us that we both wanted from someone, but it was not us that we wanted. Then one day I decided I had enough of trying to go to clubs and bars to meet people. I was sick and tired of trying to find someone in the time it takes to finish a drink. It always seemed the ladies I would meet were all wrong for me, or they seemed great after talking to them for 5 minutes but they seemed to have no interest in me. Then one day I had an idea, it was not an original idea but I decided to use the internet to try to find the right person for me. So I proceeded to make a myspace profile. On this page I tried to put the real me and not the funny guy trying to be charming that was looking for love at the bar. And as I would at the poker rooms I went all in, I poured my heart and sole into this. I wrote what I wanted and wrote down who I truly think I am and not who I want to be, and I was rewarded by 1 email responding to my site. It was amazing; the response I got was like a dream. Imagine you are sitting in a Las Vegas casino playing poker. You are down to your last few dollars, you go all in and you wind up being dealt a Royal Flush, and suddenly the sky is bluer, the grass is greener, and all your worries seem to just fade away. At first things were a little awkward for the both of us. We decided to hold of on actually meeting until we got to know each other first. We spent a month just talking everyday on the internet. You can really open up to someone and show them the real you and not have to worry about rejection on the internet, after all you are just a faceless ghost, and if things don’t work out you could be sitting next to her on the bus one day without ever knowing it. The key to finding happiness is realizing you are going to bust more then you are going to get blackjack, but you must keep trying, trying to remember you only need to find the real thing once.


2006 Seattle mariners preview

2005 Overview: The Seattle Mariners provided little for fans to become exited about in 2005. Seattle ended the 2005 season posting the 3rd worse record in the American League finishing up 69-93 which was only a 6 game improvement from the previous year. The Mariners also managed to only score a total of 699 runs all season which ranked 2nd worse in the entire American League behind the Minnesota Twins. The starting lineup for the 2005 Mariners offered very little in the way of offensive spark. Newly acquired 1st baseman Richie Sexson (.263 39 121) proved to become a fan favorite while Adrian Beltre (.255 19 87) also helped. But beyond Raul Ibanez (.280 20 89) and superstar Japanese import Ichiro Suzuki (.303 15 88 33 steals) there really wasn’t much offense to speak of on the club. The 2005 starting pitching also proved somewhat spotty with only Jamie Moyer (13-7 4.28) and Gil Meche (10-8 5.89) posting winning records for the season. Starters Ryan Franklin (8-15 5.10) and Joel Pineiro (7-11 5.62) failed to impress only winning a combined 15 games between the two of them. The only real bright spot in the rotation beyond Moyer and Meche was rookie Felix Hernandez (4-4 2.67). Hernandez was brought up in August and posted an impressive 2-2 record with a 1.84 ERA, striking out 45 in 44 innings while allowing a 1.66 ERA to left-handed batters in his debut month. Relief pitcher Eddie Guardado (2-3 2.72 36 saves) also posted decent numbers out of the bullpen by doubling his save total from 2004. Off Season Moves: Perhaps the biggest move during the 2005 off season for the Mariners was re-signing Jamie Moyer to help keep the starting pitching stable. The Mariners wasted no time by resigning Moyer on December 7th. Jarrod Washburn (8-8 3.20) was also picked up in order to help the starting rotation while the Mariners added some offense as well by signing free agents Matt Lawton (.254 13 53) from Pittsburgh as well as Carl Everett (.251 23 87). Seattle also acquired veteran infielder Fernando Vina (.226 in 29 games with Detroit in 2005). 2006 Analysis: New pitching coach Rafael Chaves looks to have Hernandez and Moyer provide some much needed stability to a weak starting rotation. Look for Hernandez to develop nicely with some much needed guidance. Everett and Lawton will help the lineup greatly. Both will provide better protection for Sexson, Beltre and Suzuki making the 2006 offense more fun to watch then the 2005 version. Expect Seattle to score more then 699 runs with this lineup. The Mariners still lack much needed depth in their starting rotation. Hernandez should have a strong 2006 season and fans should be hopeful that perhaps a surprise or two can pull the Mariners from the basement. Kevin Appier was signed to a minor league contract in early January and if healthy may be just what the rotation has been looking for. Appier managed to post 14 wins in 2002, so the Mariners are optimistic that he has a chance to rebound.


Affordable performance nissan skyline r33 gts25 t

In 1993 the all new Nissan Skyline R33 GTS25-T replaced the successful R32 GTS - T. Little brother to the all conquering GTR the GTS25-T is more affordable and still a thrilling ride. It features a more modern new shape with smooth lines rather than the sharp edges of the previous model. The new looks were debatable some liked the newer styling of the R33 and some preferred the harder edges of the R32. On the road with the R33 the first thing you notice is how smooth the R25DET engine is power delivery is linier and the car pulls hard from 3000rpm to the 7000 rpm redline. The manual coupe version will propel you from 0-100 in 6.18 seconds and complete the quarter in 14.4. Maximum power is 187kw at 6400 and a max torque 295nm at 4800. The RB25DET is a ripper and featured technology ahead of it time. The 2.5 liter turbo intercooled straight 6 features a twin cam head with variable valve timing on the intake side. Handling of the coupe is great with a good balance between comfort and a sports like feel. The rear of the car steered by a system called HICAS which works by calculating the speed and angle of the car through the corners. This feature seems to minimize under - steer and kept the car flat through the corner. The rear on the car is equipped with a viscous LSD and steps out ever so progressively when pushing hard. This makes the car easy to control but if pushed to hard it would be easy to loose the rear end. The skyline is a medium size coupe weighing in at 1360kg and when cornering its a great drive but not quiet as direct or nibble though the bends as the lighter R32 was. But light suspension modifications improve handling significantly. In Australia a good series 1 GTS25-T can be picked up for around $17,000 and a series 2 for around 20,000. With standard features including electric windows and climate control I thinks it is great value for money. With light modifications to the engine and suspension this car can be turned into a street weapon.


You re in the dog house lucky thing

Dogs love being outdoors, I’ll tell you that for nothing. But when the weather is hot and you’re out sunbathing, their fur coat makes them too hot and they’ll search for somewhere cool and shady to lie down. An outdoor dog house or ‘kennel’ is the ideal place for a dog to cool down and relax when all that running around gets too much and not only that but they’re great for house training in the summer. Both owner and dog can relax in the garden and whenever the dog does his business, he is rewarded and learns from the experience. An effortless investment! Dog houses are typically wooden structures in the shape of small houses with a large entrance, and although there is a vast array of designs available for any canine, this stereotypical ‘snoopy’ style dog house remains prevalent. Even ancient Egyptian nobility kept their dogs in kennels and they are still in a high level of production today. Some dog houses are designed to compliment their surroundings. For example, if you live in a log cabin style house then you can buy a log cabin style dog house to match! Dog houses are not limited to being a permanent structure. There has been a dramatic rise in plastic houses that can be collapsed and transported, including a pop-up doggy tent or an igloo style cabin with an external water bowl. The list is endless. In fact, there is almost no limit. Whatever the size, shape or need of your dog, there is guaranteed to be a kennel made of each material to fit the bill. However, wood is the most desirable material used in the crafting of dog houses due to its natural insulation, durability and availability. Red cedar wood is often used in making dog houses as its own resins protect the wood from precipitation damage (rotting and mould) and repel insects such as fleas, ticks and mites. Such structures are also often specially treated to give the wood extra protection against extreme elements for them to last longer. Also, cedar wood has low temperature conducting properties meaning that it doesn’t lose or gain heat easily and will keep a dog cool in the summer and warm in the winter. For the winter months, modern dog kennels can be insulated, particularly in the roof if it is peaked and some are fitted with a self-closing door to keep in the heat. Often these doors have an UV ray filter and are removable. Also, a kennel that is raised above the ground is further away from damp and insects so that a pet is kept dry and safe whatever the weather. Many houses are fitted with a porch and awning so that the pooch can relax whilst watching whatever is going on outside his kennel. Dogs adore the outdoors and they could explore for hours, but at the end of the day the little guys need their rest, and what better way to relax than in their own perfectly sized canine palace!


Does running your car s air conditioner really affect gas mileage

When it gets warm outside, your air conditioner becomes your best friend. This is most definitely true in your car, where temperatures can sky rocket to 170 degrees under direct sunlight. But most people these days are under the impression that the more you run your air conditioner the more gas your car will guzzle. Now that gas prices are higher than the cost to eat at McDonald’s, people are starting to take precautions and do what they can to help with their cars fuel economy. The assumption that running your air conditioner burns way more gas is somewhat untrue. Leaving your air conditioner off makes barely any difference in the amount of gas you burn. With the advent of modern, more fuel efficient cars, this myth is busted! The air conditioner draws its power from the engine which uses some gas, but with today’s cars, this use of gas is minute. The air conditioner can decrease the fuel economy of your car up to 20% in some vehicles, but it depends on the type. Driving with the air conditioner is more fuel efficient than driving with the windows down. Driving with the windows down creates drag which means that your engine has to work harder to keep your car at the current speed; this burns more gas than if you just ran your air conditioner. In the long run, using your air conditioner is far better than any other means of cooling yourself off in the car, unless you’re driving in traffic. When you drive in traffic you aren’t going very fast so the drag on the car is minimal. In these cases, you burn more fuel running the air conditioner than having the windows down. That makes sense. When you drive on the highway you can use either the air conditioner or the “window down” method to cool yourself, because, honestly, there is no noticeable difference in gas usage at those speeds. More Below


Friday, September 30, 2016

Learn the three ratios that are used to determine commercial lending

Getting money for your commercial project can be quite a challenge if you do not know how to analyze and present the property properly to a commercial real estate lender. Before presenting your property to a potential lender it is important to determine the most probable ratios that the lender is going to use in making a decision to lend you the money. There is an increased risk with commercial real estate loans because of the size of the loans. Hundreds of thousands to millions of dollars are loaned on commercial properties and projects. A commercial lender wants to make sure that he or she will get their money back from the generated income of the property. Most lenders will use the following three ratios to determine if they will loan the money on a project. The first ratio is the debt coverage ratio or DCR. The DCR applies to the property itself and how much income it is producing compared to the debt service, or how much money is paid out towards the mortgage on a monthly basis. It is expressed by the net operating income divided by the total debt service. The net operating income is the total income left over from the property after paying all the operating expenses. The debt service is determined by the mortgage terms, such as interest rate, length of the loan, and how often a payment is made. The higher the DCR, the more ability the property will have to cover the debt service. Many lenders require a DCR above 1.2 in order to consider it a relatively safe investment. Anything below that indicates that the property is either barely breaking even, or losing money. A lender does not want to loan money on a project that is not able to cover its debt service. The second ratio is the loan-to-value ratio. This is expressed by the total loan balances (sum of all mortgages) divided by the market value. When you apply for a commercial loan, as you do for a residential loan, you must determine how much value of the property you are actually borrowing versus what will remain as equity. If you can acquire a loan-to-value ratio of 75%, then that is generally a good number. If you can get more than 75% of the value loaned to you, then consider that a bonus. Lender’s rules and guidelines may differ greatly depending on how much they are willing to risk on the project. The third ratio is the debt ratio. For smaller commercial projects commercial lenders may require that you submit personal information to back the loan. This includes your personal income and debt on a monthly basis. The debt ratio is expressed by dividing monthly housing expenses by gross monthly income. The results show how much debt stands in relation to income. Many commercial lenders will not accept a debt ratio greater than 25%. However, some commercial lenders have been known to go up to 28% or even 36%. A debt ratio greater than 25% stands a good chance of having budget problems. The lower debt ratio you have, the more likely you will be able to get funding for your smaller commercial project. Before approaching any lender, it is really important to analyze these ratios on your own. They pertain to your specific deal for which you want to get financing. By performing the ratio analysis on your own, you can better determine if financing will be easy or difficult to obtain, depending on the nature of the project and its level of risk. It may be a good idea to contact several potential lenders and ask them their basic criteria and guidelines that they follow in evaluating properties. You may find that some lenders are far more conservative than others. By understanding your property, you can better fit a lender to your specific needs. Also remember that private lenders can be extremely helpful with those risky deals that public lenders will not even consider. Be sure that you are well equipped with the proper information and supporting documentation no matter what lender you approach.